Why Use WhatsApp for Business in Your Marketing

08
Aug
Why Use WhatsApp for Business in Your Marketing

Marketing can only be tagged effective when you have a greater level of engagement with your audience. It makes a marketing campaign memorable and helps to develop an emotional link between you and your customers. Yes! You would want to beat your competitors and improve your sales. But before you can do that, you would need to find ways to improve your communication and attract your customers to your business. So, how do we do that? We leverage the power of WhatsApp features. As simple it may seem, many people don't know that WhatsApp has the power of improving your sales. Simply adding your WhatsApp number to your website can increase your sales by 27%. Sounds interesting, right! Stay with us as we dive deep to understand the effectiveness of WhatsApp in marketing your business.

Marketing can only be tagged effective when you have a greater level of engagement with your audience. It makes a marketing campaign memorable and helps to develop an emotional link between you and your customers. 

Yes! You would want to beat your competitors and improve your sales. But before you can do that, you would need to find ways to improve your communication and attract your customers to your business. So, how do we do that? We leverage the power of WhatsApp features. 

As simple it may seem, many people don't know that WhatsApp has the power of improving your sales. Simply adding your WhatsApp number to your website can increase your sales by 27%. 

Sounds interesting, right! Stay with us as we dive deep to understand the effectiveness of WhatsApp in marketing your business.


What is WhatsApp Marketing 

WhatsApp is a messaging platform that has over 2 billion active users monthly. Its popularity and a vast number of users have given it an edge to allow the company to extend its features to aid businesses across the globe. The company extended its features beyond mere chatting with friends and families to helping business owners market their goods and services, hence, the name "WhatsApp Marketing."

So, what's WhatsApp marketing? This is a kind of marketing that allows you to leverage WhatsApp features to promote your brand. It enables you to reach a broader audience and have a close connection with your customers and as well increase sales.

Why Choose WhatsApp for Marketing Your Business

Like earlier mentioned, the reason people choose WhatsApp as a platform to market their business boils down to the number of users currently engaged on the platform. One thing about marketing is understanding your customers and where they are located.

However, there is more to this. There is a lot more that makes this platform unique and suitable for your businesses. 

Statistically, more than half of WhatsApp users check their WhatsApp pages every day, and over 68 million in America, making it a platform of choice for promoting brands in the US market. Though the number of WhatsApp users in the US is relatively low compared to other countries. However, experts have forecasted an increase from 68 million to 85 million users by 2023.

With 2 billion active users and 100 billion messages exchanged every day, it is undoubtedly a platform for many. It's available in over 180 countries, with India ranking the highest in its usage. 

In 2019, when WhatsApp launches its B2B marketing, businesses using WhatsApp clocked over 5 million. This initiative was to promote interaction in both small and large companies.

They have built-in features such as auto-replies, labels, and many more to improve customer's experience. They have recently launched a new update with a "catalog" feature that allows businesses to easily display their products. All these features make your shopping experience more user-friendly and engaging, thus why companies opt for WhatsApp for marketing.

Above are reasons you should integrate WhatsApp into your marketing strategy. Now, let's look at the benefits it offers to your business.

Benefits of Using WhatsApp for Business in Marketing

WhatsApp has profoundly connected both individuals and business owners. The robust feature is its marketing strength. 

Here are the reasons WhatsApp is a superb tool in marketing your business to aid in your business expansion.

Creates a Direct Connection Between Businesses and Customers

Data has shown that 55% of people who use social media for communication feel messaging app provides a means to directly connect with brands. 

This is why most messaging apps can't beat the likes of WhatsApp and Facebook. They provide a solid marketing strategy that helps retain customers relationship. Yes! Customer retention is paramount for business growth.

Recently, WhatsApp has robust features for personalization integrated into the business app, such as customization of welcome notes, special offers, payment updates, and many more. All these are what keep customers engaged with a brand. In fact, over 70% of customers say that personalized messages keep them connected to a brand.

What's more, when speed matters, WhatsApp outperforms SMS or emails. Statistics have shown that 80% of messages sent through WhatsApp get noticed in 5 minutes. Coupled with the 99% open rate, WhatsApp can boost response time by timely notification and thus improve your conversion rates.

Better and Faster Conversion Rate

Think of a messenger to offer you the best conversion rate in the industry; then think of WhatsApp. Using WhatsApp Business API, businesses can increase leads, sales and retain customers by boosting conversion rates. Generally, messaging a customer after your first contact can increase your conversion rate by 113%.

It has been proven by many business owners that posting your phone number on your website can boost your sales by 27%. Meanwhile, in India alone, WhatsApp has proven effective in increasing conversion rates by 80%, far more than average.

According to a survey, an estimated 67% of messaging app users would chat and converse more with businesses by 2023. Also, 53% of users find shopping easier when they have to message the company directly.

Improve Your Sales

To improve sales, you need to find a way to increase your conversion rate, and to do that, you need to keep communication alive. 

Many companies embed a live chat feature on their website to maintain communication between them and customers. 

As much as they are trying to solve a problem, it's not efficient enough. At least not practical if you need to maintain a long sales cycle. Reason being that it requires the customer to remain active on the page throughout the process of communication.

On the other hand, WhatsApp is more direct to our modern lifestyle because it's an ideal tool for staying online for an extended period. Like earlier mentioned, by adding your WhatsApp business number on your website as against live chat, you stand to boost sales by 27%.

To Improve Product Visibility and promotion

WhatsApp Business app has a built-in catalog feature that acts as a storehouse for all your products. This saves you the stress of individually sending pictures of items to your customers. 

For each item added to the catalog, you can include things like the price, description, quantity, and many more. With this feature, you are sure to improve the customer experience while they surf through your page and as well drive sales. 

Most Affordable Channel for Marketing

WhatsApp still stands as one of the most affordable marketing platforms. This is what makes it suitable for small-scale businesses. More so, with zero hassle, you can get to your customers and have an engaging interaction with quick response time.

Nonetheless, WhatsApp marking helps you drive sales and retain customer relationships with little cost in marketing expenditure.

Building a WhatsApp Marketing Strategy 

When you have your WhatsApp business app set, you need to consider leveraging different strategies to improve your marketing experience and boost sales.

The essence of a marketing strategy is to create plans that act as a pillar of success in your business. It gives you a two-sided sword to achieving your success.

Here are 5 tips to achieving results in your WhatsApp marketing journey.

Define Your Goals

The first thing to do to get your WhatsApp marketing started is to define your goals. Goals help you set straight plans for your business and enable you to eliminate unnecessary activities.

Start by revisiting your business model and thinking about the goals to see any weak spot. Align your marketing strategy to your business to see if it works using your outlined KPI.

Know Your Target Audience and Understand their Need

It is known that your audience is located on WhatsApp. So, the next thing is to explore every aspect of the characteristics they possess and how they can engage the product you offer.

Two ways to understand your audience are creating a customer profile or using the Job to Be Done framework. 

Creating a customer profile revolves around gathering information about your audience. Information such as their age, location, gender, and many more. You can do that by collecting data while filling a google analytic or CRM, or CMS system.

Using the JTBD framework involves organizing 10-20 minutes interviews of your current customers. This helps you to understand them better.

Register your WhatsApp Business API

Before you start using WhatsApp for business, you need to register your WhatsApp business account with 360 Dialog to get your business API. As soon as you have your WhatsApp Business API approved, you can start building automated flows to communicate with users.  

Attain a High Customer Service

As long as 46% of the audience demands almost an immediate response, things may fall sideways if you fail to tweak your app properly. So, what next? You need to deploy means to engage faster. 

However, there are numerous ways to go about that. You can choose to deploy a chatbot that auto-replies based on the questions you fed it. Or You can also leverage the powerful WhatsApp web feature. With WhatsApp web, you can create multiple channels to quickly and efficiently respond to requests. 

In the end, it boils down to looking for ways to cut down customer service costs while delivering exceptional customer service and maintaining good relationships with customers.

Build Quality Content That Communicates Well

WhatsApp may be all good as a messenger for both businesses and individuals. However, you shouldn't joke with your content when it comes to marketing your business. 

No matter how good you design your profile, your business marketing is as good as nothing if you offer poorly written content. You must take time to structure your content and make sure it's engaging to read.

You must also be cautious about how often you send messages to your customers. Too many messages can be annoying and might throw them off from even engaging further to your service.


Get Started With Your WhatsApp Business Marketing With BotHelp

As long as driving sales and improving customer engagement is concerned, WhatsApp will not relent to providing new features to help businesses achieve what they need to improve their conversion rate. 

With the help of BotHelp, you can automate your communication with your audience. You can build chatbots that will reply to frequently questions or remind you about your events and promotions. You can segment the audience, sell directly in WhatsApp and let your team talk to users from one window on the platform.


Get Started With Your WhatsApp Business Marketing With BotHelp
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