How to set up a chatbot in WhatApp

How to set up a chatbot in WhatApp

If you haven't used WhatsApp for your business yet, now is the time to get started! There are already more than 2 billion active WhatsApp users around the world Let's take a closer look at how to create a chatbot in WhatsApp and integrate this messenger into your daily communication with customers. Read about how you can use WhatsApp.

If you haven’t used WhatsApp for your business, it is the right time to start! 

Here are some reasons why: 

  • More than 2 billion WhatsApp active users worldwide
  • The most used mobile messenger app in the world, outranking Facebook Messenger and WeChat
  • More than 100 billion messages sent each day on WhatsApp
  • The average WhatsApp user on Android spends 38 minutes per day on the app

To chat with your customers on WhatsApp, you will need to register your WhatsApp Business API and  build a flow on BotHelp

Let’s have a close look at how to build a chatbot in WhatsApp and integrate this messenger to your daily communication with customers. 

First of of all, let us give you some ideas how you can use WhatsApp:

  • Chat with your customers from one window from a Team Inbox
  • Provide customer support 24/7 by adding a widget with a flow of frequently asked questions on your website
  • Segment your audience by setting up required questions in your automated WhatsApp flow
  • Send broadcasts about special offers, promos and upcoming events

There is a few steps you need to follow to build your chatbot in WhatsApp:

  • Register your WhatsApp Business API (WABA)
  • Connect WhatsApp to BotHelp
  • Make a flow map
  • Create a flow in BotHelp
  • Test your flow
  • Launch your WhatsApp bot via mini landing page or widget from the website

If you don’t have a WhatsApp Business number yet, you will need to register it with 360dialog, an official API provider. You can find more details on how to do that here. The process takes up to several days so do it in advance. 

As soon as you register your WABA and get your API, the next step is to add your WhatsApp channel to BotHelp platform. 

Login to your BotHelp account - > Go to Settings 

Choose Channels -> Add a New Channel.

Well done! Your WhatsApp number is connected to BotHelp and you can start building your flow. So, now we are moving to the next important step - building a flow map. 

What is a flow map? This is a visualized plan of all possible scenarios your chatbot is going through. To build a proper scenario of your funnel, answer a few questions: 

  • What is the purpose of your interaction with customers on WhatsApp? 
  • Do you want to segment the customer while speaking to him on WhatsApp?
  • What call-to-actions do you need to set up after conversation?
  • What else should you consider in your flow?

Answering these questions will help you to build a flow logic, make your chat with clients more effective and induce them to buy your product or service.

Before building a flow on BotHelp, we recommend making a flow map in any preferred mind map or even sketch it by hand. We use Miro, it’s a simple and convenient tool for building sales funnels and other processes. 

Having a visual map of your funnel, you can easily and quickly transfer it to the BotHelp platform. A few lifehacks on creating a map:

  • Decide on different shapes, colors and other design marks. It will help you to recognize what type of messages, conditions, actions, delays to use in BotHelp’s library 
  • Number the messages on your funnel. This will make it easier for you to migrate them seamlessly to BotHelp

Watch this video to see how we usually build a flow map.

Content is an essential part of your flow. As soon as you’ve designed the logic, think over  all the dialogs with customers. Consider your tone of communication (formal or informal), sense of humor and so forth. For example, here you can find some ideas for the content of your chatbot and see how subscription to a chatbot works. 

If your goal of communication is to introduce your products and induce new customers to buy it, give them something useful in exchange for their contact information or feedback. This can be anything you give away (free subscription, how-to guide etc), the so-called ‘lead magnets’ that will introduce your potential customer with your service and build trust between two of you. 

After the flow map is ready, it is time to transfer your flow to BotHelp. 

BotHelp is a no-code chatbot platform meaning you can have no technical background and build WhatsApp bot within just a few minutes. Let’s see how it works. 

Go to ‘Flow’ section of the BotHelp platform.

Choose ‘New flow’ on the right top corner. Give a name to your flow and choose your WhatsApp channel.

Transfer your flow from your mind map to BotHelp. Add all messages, links and files step by step. Link messages to each other with connecting lines. Add conditions and delays if required. Read articles from our knowledge base or watch videos on YouTube channel to learn how conditions (go to the article, go to the video)  and delays (video 1 and video 2) work. 

Before you make your flow live, don’t forget to test it. 

This feature allows you to go through your flow in a test mode. If something goes wrong, you can make changes in the flow and test again. As soon as the flow is correct, you can make it live.

Now you have your chatbot ready. The last step before you start collecting leads and chatting with your customers is to connect your flow with the mini-landing page or place a widget to your website. 

The mini-landing page is one of the features of BotHelp. You can use this page in your ads or on social media to collect leads.

Another way to start chatting with your customers is via a widget on your website. 

Both options are available in section ‘Growth Tools’

Choose New Tool and whichever option you prefer:

Watch how to create a mini-landing page and widget on our YouTube channel. 

Ready to start building your own WhatsApp chatbot? 
Try BotHelp for free and build your WhatsApp chatbot in 5 mins and get a link for a free trial. 

Try BotHelp for free and build your WhatsApp chatbot in 5 mins
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